Wash efficiently: Make sure you start by washing and drying your towels separately from other linens and laundry types for the best clean possible. To save on energy costs, stay away from washing loads with hot water, as heat can actually damage your towels and drive up that electricity bill immensely. For a low-cost alternative to expensive fabric softeners, white vinegar can be your best friend for giving your towels extra fluff and preventing odors or fading. Any of these strategies can help your towels last for ages. http://www.jshotelier.com/bath-linen/hotel-towels/